WHO SAYS BUILDING AN APP
TAKES TIME?

APP

ABOUT PUBLICAM

Publicam is a patented* ready to implement mobile app platform. It is built using native code, and the platform can support the implementation of white labelled, complex customer facing apps providing superior user experience and enabling quick go to market. Mobile apps built using Publicam provides value to the customer through Content, Utility and Transaction related features. The platform also comes in-built with a suite of community features for customer engagement such as social media integration of both company and user, UGC, community forums, chat engine, loyalty points and gamification with leaderboard

It helps in connecting and engaging with customers in real-time and developing strong relationships with them through comprehensive user analytics and personalization. The platform provides for various ways to monetize all the customer interactions through subscription engines, in-app purchases and in-app ads

Publicam simplifies the experience of app development to the point of perfection, empowering customers with not just an app at the end of the day but a digital space on which to captivate their online end-customers.

  
       

ADVANCED CMS

Ensures that your app is supported by a robust content ingestion module, content packaging to sale facility, and on-site content publishing facility.

MULTIPLE CONTENT FORMATS

Supports ingestion of content in multiple formats; including images, videos, audio, games, and text content.

LIVE STREAMS & MORE

Allows for population of a variety of high-quality content on your app to the delight of your customers; including 360-degree video uploads, 4K video formats, and live streaming capabilities (progressive and adaptive).

REPORTING & ANALYSIS

Makes available, through MIS, standard as well as customised reports for better analysis of what’s working and what’s not.

RIGHTS MANAGEMENT

Supports rights management, as well as content distribution through channels such as web, mobile, smart TV, etc.

WORLD-CLASS CDN

Utilises a best-in-class CDN to seamlessly deliver content as per your end-customer’s preferences.

ECOMMERCE

Ensures that your app is supported by a robust content ingestion module, content packaging to sale facility, and on-site content publishing facility.

E-COMMERCE PLUG-INS

Enables transaction of physical and digital goods/services. It provides for product display, add to cart and check-out. Also provides offer management & discounting, inventory management, upsell & cross-sell recommendations and marking products as favorites for future purchase.

PAYMENT GATEWAY

Empowers users with an integrated payment gateway that supports multiple payment channels, including mobile operators (India and International), credit/debit cards, net-banking, payment wallets, and store payment integration with Google, Apple, 9Apps, etc. Encapsulates all complexities and integration challenges to give the client a user-friendly payment experience. Based on requirement, selective payment channels can be made available. MIS provides regular reports on transactions for selected durations, as well as reconciliation statements for all integrated payment channels.

INTEGRATION

Easy integration with 3rd party content including social media, utilities and enterprise systems.

CONNECTORS TO SOCIAL MEDIA

Ready connectors to social media including Facebook, Twitter, Instagram Feed aggregation of all company/brand social media on single page Native feed and reverse posting to social media Ability for users without social media accounts to view post Ability to view Youtube playlist of company/brand .

NEWS FEED

Ability to integrate and curate news about company/brand across digital news media.

UTILITIES

Integration with calendar and maps for events and places, eforms for submissions and health meters

ENTERPRISE SYSTEMS

Integration with enterprise application via rest APIs, web services and databases

COMMUNITY FEATURES

Empowers businesses to connect and engage with its customers with a host of community features.

COMMUNITY FORUMS

Enables users to create an interest-based or customised group or their own feed/wall/forum (with multi-media support) in order to exchange ideas, share messages and thoughts, and partake in common interest areas.

CHAT ENGINE

Allows users to exchange text or multi-media messages or other types of files via one-to-one chats, group chats or broadcast messaging. This also gives users the ability to exchange files, share stickers or emojis, and receive support in the language of their choice.

SOCIAL FEATURES

Supports online social activities such as creating hashtags, inviting phone contacts or friends to a group or forum, replying to a reply within a comment, engaging with a post by liking, sharing or commenting, sharing of events / calendars with connections, following or connecting with other users. Users can even locate other users they know, who are nearby, on a map.

LOYALTY PROGRAMME

Motivates end-customers to engage with your app via purchase based and engagement-based loyalty point collection.

GAMIFICATION ENGINE

Enables the app owner to customise business logic in the creation of an effective loyalty point system across multiple point categories for gamification, in turn providing custom benefits against these loyalty points with a leaderboard facility to list top users.

REPORTING

Offers viewing or extraction of MIS reports to monitor point usage, which helps in analysing and planning future engagements.

FRAUD DETECTION

Utilises a thorough F.R.I.S.K. Alert System, which is extremely effective in fraud detection and has a broad risk-identification knowledgebase.

COMPREHENSIVE ANALYTICIS

Empowers businesses to connect and engage with its customers with a host of community features.

ANALYTICS PLATFORM

Provides detailed, automated customised insights, reports and dashboards based on requirements.

USER PROFILING

Enables user profiling based on content consumption, purchase habit, and demographics

RECOMMENDATION ENGINE

Advanced algorithms to recommend and display content and offers based of customer behavior

SENTIMENT ANALYSIS

Opinion mining through NLP and text analysis to identify positive and negative opinions about company and brand by customers on social media

ADMINISTRATION

The administration portal comes with a host of features for effective app administration.

CUSTOMER RELATIONSHIP MANAGEMENT

CRM Module with customer profile, history, transactions.

PUSH NOTIFICATIONS

Scheduled, on-demand, geo-location and ibeacon enabled notifications.

SECURITY AND USER RIGHTS

Version specific, geography specific, platform specific features and services. Access control for admin and application.

UGC MODERATION

Helps in moderation and filtration of all UGC content, enabling app owners to preview or schedule a post, or even reverse or delete or block a post that has abusive content in it.

LOYALTY MANAGEMENT SYSTEM

Loyalty Point administration logic for earnings and redemption, point calculation and repository.

CAMPAIGN MANAGEMENT

Administration of various campaigns.

APP LOGIN

Supports custom with email/password, mobile number with international OTP validation and social logins with Facebook, Twitter and Google.

SERVICES

We understand that to get your app to a customer, it takes much more than simply building and hosting it for you. This is precisely why, Publicam provides a host of support services that includes marketing the app and managing the content to make your app successful across all metrics including User acquisition, DAUs/MAUs, Session length, Retention Rate and ARPU. Our hosting and maintenance services takes care of quick app launch and load time for superior user experience



Custom App Development

Our team will help you build your app faster by using our innovative platform to its full potential.

App hosting and maintenance

Offers a scalable solution with Hybrid Infrastructure of own Server Farm and Cloud Services with a Strong Network Operations Centre with 24X7 support and SLAs.

Digital Marketing

We can manage your digital marketing activities for both your company and your mobile app

Social Media Management

We can manage your social media properties for effective engagement of customers and communities on social media

Content Development and Operations

We can develop, curate engaging content to publish on the app

  
       

USE-CASES

Publicam is a versatile modular platform that can fulfil app development needs across a multitude of categories



BRANDS

Publicam offers a host of features that are essential when building an app for brands across FMCG, Sports, Automobiles and luxury categories (fashion and assessories)

  • Mcommerce, offers and shop location maps
  • Community building through activities and utilities
  • Live streaming of events sponsored by brands

MEDIA & ENTERTAINMENT

Publicam offers a host of content and social features that are essential when building an app for news and media companies, music labels, production houses and celebrities

  • Subscription-based Content Distribution
  • Live TV with program scheduling
  • Gamification and Leaderboard for fan engagement

SPORTS LEAGUES & CLUBS

Publicam offers the ideal cocktail of features to engage sports fans, providing them all the information and updates, 24x7, on the go

  • Match Schedules, Live Scores and statistics
  • Online Games (e.g. fantasy leagues)
  • Community Forums
  • Ticket & Merchandise Sales

EDUCATIONAL INSTITUTES

Publicam enables institutions to build a digital community for Students, Faculty and Alumni

  • Information on colleges, courses, faculty, facilities, alumni
  • Live Streaming and VOD of Lectures
  • Contests, discussion forums and chat with alumni
  • Online forms and payment gateways for admission

RETAIL ESTABLISHMENTS

Publicam enables omni channel retailers to target shoppers of different demographics

  • Ecommerce Features with product preview via AR
  • Geo Location and iBeacon based notifications
  • Customer Loyalty Program & Discounts
  • In-store Map, Analytics & Personalisation

TRAVEL & HOSPITALITY

Publicam performs the role of a property and destination showcase effectively. It allows for hospitality institutions to connect with prospective clients and loyal patrons

  • Virtual 360* tour of the property
  • Room/Service/Travel bookings with Digital Keys
  • Loyalty programs and offers

  
       

SUCCESS STORIES



100MB


100MB is a unique mobile application; a Cricket destination that caters to over three hundred and fifty thousand fans across the globe. Dedicated to delivering the best of everything Cricket, this app aggregates a variety of multi-format content that features celebrity Cricket superstars.

Features



SIMPLY LOVE


Simply Love is a first-of-its-kind digital destination dedicated to the philosophy of universal love and the integral role it plays in the lives of people, spearheaded by Rev. Dada J.P. Vaswani.

Features

LEADERSHIP


Kris Gopalakrishnan

Non-Executive Chairman

Non-Executive Chairman With a professional career that spans over three decades, Padma Bhushan awardee (India’s third-highest civilian honour) Senapathy “Kris” Gopalakrishnan has served as the Vice-Chairman of Infosys from 2011 to 2014, and as Chief Executive Officer and Managing Director of Infosys from 2007 to 2011; during which period he grew the company’s revenues from US$ 4 billion to US$ 7 billion despite the global recession of 2008. Recognized as a global business and technology thought leader; he was voted the top CEO (IT Services category) in Institutional Investor's inaugural ranking of Asia's Top Executives.

Rajan Navani

Vice Chairman, Managing Director & CEO

Vice Chairman, Managing Director & CEO Rajan Navani is the Vice Chairman & Managing Director of the Indian arm of the JetLine Group of Companies, Rajan has worked with NASA’s Goddard Space Flight Centre in Maryland, USA, before returning to India. He is currently the Chairman of the CII National Council on India@75. Rajan is also playing an active role in helping shape the government and business US‐India partnership. He works closely with various stakeholders in the Indian ecosystem to see how India can emerge as the Frugal Technology Innovation Hub of the world.

NEWS

Sachin Tendulkar Launches 100MB Cricket App for Android, iOS

March 31, 2017

100MB Cricket is now available for Android via Google Play, and for iOS via the App Store. The app is conceptualised and developed by JetSynthesys and has been envisioned by Sachin himself.

Read More - (clickable link)

  
       


NEWS

JetSynthesys launches digital destination for Dada Vaswani’s followers

August 2, 2017

After launching an exclusive digital destination for master blaster Sachin Tendulkar, JetSynthesys, a Pune based technology and gaming company, has now developed ‘Simply Love’, a one stop digital destination that will provide an open gate to Sadhu Vaswani Mission and teachings of spiritual master Dada JP Vaswani.

Read More - (clickable link)

THINK YOUR BRILLIANT BUSINESS DESERVES AN EQUALLY BRILLIANT APP?